Men have since time immemorial wondered, “what can I do to attract women?”. The confusion is really fueled by how contradictory women are. They say they want one thing, but then they do the exact opposite. They say they want a kind, gentle, polite guy, but you then see them smooching with the most assholish, asshole straight out of hell.
These days though, something that confuses men even more than the badboy phenomenon is seeing beautiful women with complete losers, and then you think to yourself “What gives!!”. 
Heck, even SickMan Fraud himself said the one thing he couldn’t figure out was women… Luckily, things have changed since Freud’s time. We have both social psychology and evolutionary psychology that will study the subject in depth.
In fact, today the structure of the female attraction mechanism has been studied by actual scientists, with actual, scientific methodology. I’m here to show you, and present some of the findings. Be prepared to have your mind blown and the fog of confusion cleared.
I have to warn you though, if you want to cling onto romanticized, idealistic images of women, this article may offend you. In fact, the truth about how women’s attraction works, may shatter your reality, kill your hopes and destroy your dreams. All is not bleak though, as I will present an alternate strategy, that does work, and is based on both science and practice by real playas, casanovas and ladies men.
Hypergamy, The Secret To Tons of Sex
Now, you might be wondering what the heck “hypergamy” is. Well, its only the secret behind most sex had between men and women, and heck even most animals. You see, the number one imperative that females have biologically, is to mate with a “better male”.
The higher up a man is on the social ladder, the more attractive he will be to women. This explains why women are so drawn to celebrities, rock stars and even just local band singers. Whereas you would find Megan Fox just as attractive if she was just a lowly cleaning lady, most male celebrities would get no attention if they were a janitor.
This goes to show physical attractiveness is your main attraction imperative, and status is a woman’s main imperative. The reasoning that “mother nature” had for making this the primary instinct in women, is simply that it best guarantees the success of her offspring. The higher-status the man, the better a “sperm donor” he will be. Women look to upgrade their children’s status through high-status men, and guys look to upgrade their genetics through a hot woman.
Note: All of this is unconscious. A woman does not see a man and say “Oh wow, he’s a 5.5 on the status ladder, and I’m a 5, awesome! Let me get his sperm!”. This all goes on unconsciously, and all the woman thinks is “He’s cute” or “He’s charming, cool and confident, I like him!”.
But what about complete losers who get women!? What about “game”?
The issue is, that this attraction system is far from perfect. Let me give you an example you can relate to: the male attraction system. Its just as imperfect and weird as a woman’s system. In fact, its a perfect analog for you to understand how so many women end up with losers and low-status men, despite being wired to seek out men of high-status.
In essence, “game” is the male version of plastic surgery.
In essence, this attraction system is based more on markers and indicators of value, then it is based on actual, honest value. This is where the so called “game” phenomenon comes in. These are guys who specialize in finding ways to consciously display the right indicators and markers of value. In essence, “game” is the male version of plastic surgery.
Male Counter-Example: By biological imperative, you are built to be attracted to certain traits in women. This includes good muscle tone, good skin, certain breast size and shape, and most importantly (your main imperative), a good hips-to-waist ratio. The reason biology did this, is because these are the markers best-associated with good fertility and health. You too, don’t make this association consciously and think “Oh wow, she’ll make good babies, and my lineage will have improved genetics!!”, you simply see a woman, and decide she’s “hot”.
Ok, ok, so how does this explain the losers scoring left and right?
This is where the comparison to your own attraction mechanism comes in. You see, this system is very imperfect because its based on “markers”. If you meet a cocaine-addicted, drama queen that looks like Megan Fox, and then her friend, a chubby, but healthy and responsible girl; whom are you more attracted to? Which of these two do you desire more now?
The “super hot” drama queen of course. You might not respect her or even like her as a person, yet you still find her hotter. This is your ancient attraction system failing. Even though she has all the markers of “fertility” which she got by snorting cocaine, bulimia and tons of plastic surgery; in reality she’d produce quite bad offspring. You were fooled by a false marker.
It is the exact same thing with women’s attraction mechanism. When you see a woman dating a complete loser that’s less intelligent, less accomplished and just all around a worse person than her; its a case of her attraction mechanism failing. She’s letting her instincts rule her, instead of her head. She’s drawn by the markers, instead of logic. The good news here is that you can use the knowledge of these ancient instinctual markers to your advantage!
Does this also explain the bad-boy phenomenon?
Actually, yes it does. In fact, this is where we come to one of the most important attraction markers for women. There is a really weird (at first glance) marker that humans use to decide a person’s status and if the person is higher up on the ladder. This one explains the glitch that has caused the bad-boy phenomenon we’ve been seeing as of late.
The problem today is that anyone can be a jerk or a bitch, and many people are.
You see, scientists have done studies where they have proven that we humans decide or decipher a person’s status, simply by how they act. The biggest marker they found was simply the agreeableness and approval-seeking of the person. When someone is super-nice to you and tries to get your approval, you’re wired to see them as being lower status. At the same time, when a person is indifferent (or even arrogant), we’re subconsciously wired to see them as being higher-status than we are. This is in a lot ways true, and you might notice how when people become successful in some area, they become more “arrogant” and less ready to do favors, agree with you, or do what you want.
The reason that females use this biological marker to find guys hot, is that in our evolutionary past, the only people who could afford to be immodest, selfish and arrogant were high-status individuals. People were either of high-status or mere servants who had to kiss butt. The
problem today is that anyone can be a jerk or a bitch, and many people are.
Did you know? Scientists have actually done studies where they have measured and proven this. They actually had photos of the exact same guys, either being casual and looking at the camera (the female viewer) in a friendly manner, or looking away in a dismissive manner. Guess which photos got the guy rated as being hotter? Yep, the arrogant ones. The women of course could not tell why they find the guy hot, they “simply did”. This is just one of many studies where scientists have shown how indifference and even arrogance and narcissism make a guy more attractive to women.
Whereas a person who is indifferent due to real high status, will have people kissing up to him, a jerk will not. The guy who’s just a jerk, and arrogant out of sheer “badness” will not be liked by other people. Most normal men will not want to be his friend, and most women will hate his guts. Guess what though? A lot of women are going to be attracted to him. Just like you dislike and hate “bitches”, yet you fantasize about “banging them”, the women despise and dislike bad boys, yet end up banging them so often.
All it takes is a no, but… that’s not always easy!
You see, in our society, a woman generally doesn’t go out of her way to approach, hit on or initiate sex or relationships with men. She is generally taught to wait for the men to initiate these things.
The woman in that situation eventually, simply caves in to his advances and doesn’t say no.
This is why, even though she rationally dislikes or even hates a guy, a lot of times, its the only type of man that hits on her. Most good guys are taught to not be too pushy, and wait for a woman’s clear signal. The jerk however is pushy… He keeps hitting on her, over, and over and over again, no matter how many times she says no. He just doesn’t care. 
Guess what though? There’s still that dark, broken part of her that finds him hot. Consciously she dislikes him, but on a deeper level, she finds his arrogance (the false marker) uncontrollably attractive. Now, consider how sex-starved most women are. They don’t initiate sex themselves and wait to be hit on, yet, most good guys don’t hit on her.
Eventually her “discipline” withers, and she caves in to the bad boy’s advances. Of course, this varies between women. Some can hold out for months of advances before they cave in, and some cave in after minutes. This creates a vicious loop, where she first sleeps with him… Then, in a weird psychological screw-up, she actually starts backwards-rationalizing why she slept with him. She starts finding “good qualities” in him. Any time she starts waking up from the trance, he simply pushes again, until she caves again. If she caves, she starts making excuses for him again. This cycle can go on for years, and that’s how you see women in these dysfunctional relationships with jerks.
Male Counter-Example: Just imagine the following. Imagine a super-hot woman that looks like one of your favorite porn stars. Now also imagine that she’s known for stalking guys she’s slept with, she’s known to throw hissy fits, send men to jail with false accusations, and she hangs out with criminals. In essence, actually having any association with her, is in effect dangerous for you. Consciously you know you should refuse her. Now imagine this… She actually runs up to you, rubs your dick and keeps stripping off your clothes. You know that having sex with her will be dangerous and you risk being beaten up in the morning, or sent to jail… Yet, her being so hot, and so persistent, your body will eventually take over, and you will do something you regret.
What about women who do pursue jerks?
In the above example I mentioned how most jerks only get women because they persist enough, which in concert with them being hot (the false marker), makes women surrender and cave in. You might have thought “Wait, wait, but I actually know women who actually pursue and seek out jerks themselves!!”. In those cases, one of the following applies:
- The woman is dysfunctional and is doing it as self-punishment
- The guy isn’t really a jerk, and you’re really mislabeling him
In fact, most cases of a woman pursuing a “jerk”, are really about a playa. He too, like the jerk has the indifference that a high-status man would have. He is however not a jerk. In fact, playas are usually charming, good guys who are friends with everyone. They’re generally likeable folks. Some guys mistakenly refer to these guys as “jerks”, simply because they don’t kiss up to women, or go out of their way to please women. This is why you want to be a “playa”, and not a bad-boy. When you do this, women both like you, and want to bang you. Oh, and they let you bang all their friends too.
So How Do You Put All of This To Use And Attract Hotter Women?
I guess all of this theory might be making your head hurt by now, and you just want to know how to put this into practice. Well, I’m quite glad to oblige and show you the way. In essence, there’s three main ways for you attract hotter women:
A funny thing I’ve learned over the years is that its actually easier to become high-status, then it is to “get game”.
1) Become a Bad Boy And Persist
2) Get “Game” And Create Attraction
3) Develop Genuine Higher Status
Now, I’ve actually spent many, many years in all 3 of these strategies. Not at the same time of course. In fact, I discovered and tried them in just that order. First I thought you need to be a jerk in order to attract women (I didn’t get the distinction). Then, I learned about “game” and worked with the best gamers in the world. I mastered the intricacies of game, and I did pretty well.
But then, one day, I noticed something. I noticed that people who had chosen a path different to us “the gamers, had been getting much better results. Instead of game, they had chosen to be in a rock band, become salsa instructors, do TV-appearances or build a killer beach body.
In fact, a funny thing I’ve learned over the years is that its actually easier to become truly high-status, then it is to “get game”. The thing I learned then, is that “high status” doesn’t have to mean being a Hollywood celebrity or a gazillionaire. Just being above-average at something, and having great social skills gives you high status. I was blown away, and didn’t want to believe it. I had spent years working with the best people in the world at teaching game, and yet, some local band got laid more often, and much more easily then any of the “gamers” and pick-up-artists I knew.
Are You Saying I Just Need To Focus On Status And Fame?
Actually, no. The perfect combination I’ve found is an interesting hybrid: Make it your long term goal to build status, but apply “partial game” in the short-term. This way your main focus on is the real deal, but you’re still getting results in the meantime. Now, I know you’re probably asking what “partial game” is, and I’ll first tell you a sad story. Most of the people out there who go the route of learning “game”, end up becoming these zealots who get obsessed with it. They study it for hours a day and its the only thing they have in life. In effect, they can’t possibly focus on building “genuine status”, since they are 100% invested in this “game thing”. It actually takes a decade to become good at “full game”, even if it is your main interest in life.
In game, just like in any field of life, its just 5% of the factors that tend to bring 95% of the results
Here’s the trick however… In game, just like in any field of life, it’s just 5% of the factors that tend to bring 95% of the results. If you simply master the first marker of status, this thing called indifference, you can get 95% of the possible results. This is the approach I call “partial game”. Instead of 10 years, it takes just a few weeks to master. If you simply focus on being indifferent and not trying to impress or get women so hard, you’ll get almost the same results as someone who’s spent a decade gaming. After you “get” indifference, anything further is a case of diminishing returns. The next game trait, trick or technique only brings an extra 4% of results. The next one brings just an additional 0.5%. Not a good idea. Just focus on partial game right now, while working on status in the long run.
Why are so many people swearing on game, pick up and seduction then!?
Most likely because they’re focusing on the little bits and pieces. Instead of truly being indifferent, they learn things to say and do, in order to appear indifferent. They don’t actually know that’s what they’re doing. They call it the “whatever” technique, but in reality the only reason their technique works is because it’s demonstrating indifference or high status. These guys credit the individual technique, instead of the overall concept. This leaves them in a rut when they can spend years in trying to learn separate techniques for every single possible scenario to come up.
There’s another, more advanced group that actually feels superior over the techniques crowd. These, more-evolved fellows, shun all techniques and instead focus on rules and guidelines. These rules can be things like “always keep a woman jealous” or “never seek approval”. These guys too however, are also just focusing on the symptoms. It’s much easier to just decide to be indifferent, and then everything you say and do will automatically be the right way. If you have true indifference, then you will by default follow all these guidelines without even knowing that they exist.
Ok, I’m Convinced. Now How Do I Actually Build Status?
Well, there really are several main attributes that will give you high status, and when I share them with you, they might even offend you. Why? Because they’re so common sense, and there’s nothing special about them. Everyone knows these things. But no one actually goes ahead to apply them, and nobody has the patience to develop them. In short, here’s a simple overview of how to build status…
- Get cool, big social circles - Become relatively fit - Get a fun lifestyle |
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- Develop great social skills - Get good at some skill - Get confidence |
Simple and true you might say… And in fact, too simple, too vague, and not anything “concrete”, right? Well, you see, that’s the trick. There is no concrete thing to say or do in order to (for example) become a social wonder. You know exactly what you need to do, it just takes years of going out and socializing.
You also know exactly what you need to do, in order to get a fun lifestyle – you need to optimize your day, ditch addictions like TV and porn, and get more time for hobbies and lifestyle activities. The truth is in fact that you already know how to get these 6 goals met and get high status.
The 3 Secret Tips You Didn’t Know
So, if you know exactly what you need to do get these 6 things, and you also know they will give you tons of status, then why don’t you have them yet? Well, its not your fault really. You were simply mislead about how to get them, and exactly how much of them you need.
1) It’s not a race. 2) Do it one bite at a time 3) You don’t need to be perfect, just better

Now, what this means in practice, is that the reason most guys don’t (for example) become “relatively fit” is because of perfectionism. They think they have to get a perfect fitness model body in 6 months, or else they’re a failure. They tend to sign up to a hardcore gym, train like Rambo for 2 weeks, get overwhelmed and then quit.The trick is that the 90/10 rule applies here as well. Simply getting a “relatively fit” body gets you 90% of the status that looking like a male model does. Just exercising 10 minutes a day, at home, with the right exercise, has 90% of the same results as being obsessed with fitness. You don’t need to be perfect, just fitter than the average guy .
You need to become ok with things taking time. If you just commit to exercising every day for 10 minutes, in 2 years you will be radically transformed. If you simply decide to slowly ramp up your social life and join more hobbies and activities, adding one every month or two… over a few years you will have drastically expanded your lifestyle and social circle. Do it one bit at a time.
And… when I say become good at some skill, I don’t mean that you become “amazing”. Don’t try to become for example the world’s most famous yoga celebrity… Just being known in your town as a guest instructor of yoga is good enough to give you status. This is especially true when you combine it with the other 6 areas. Simply become “a bit above average” in these six areas, and you will have high status.
But really dude there’s no reason you should be confused about any of this. If you haven’t taken the quiz to see how you stack up with women yet… Click here and see what your results are on the personal dating quiz.
